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Delivering ROI

What we do - Delivering a return on investment

Introduction
We are a team of ex- big agency and media people working in a virtual, but very real agency. We use technology and creative thinking to deliver a unique service that combines big agency thinking with a friendly, personalised service. We don’t need to support giant structures, manage large headcounts or "make do" with the resources we have in—house.

Through our managed virtual network we focus on partnering with experts to get the right people delivering the best solution for the job in hand. Our approach enables us to concentrate on doing what we do best — maximising recruitment budgets and providing a genuine return on investment.

Join us and you‘ll enjoy the close support of a relationship team through which you can access the many resources Drum has to offer. For our teams it′s about delivering real benefits no matter what size your budget.

One point of contact
A dedicated senior account director will become your service partner, leading a team that acts as your brand guardian and provides strategic and tactical solutions to your recruitment needs. From taking face–to–face briefs and devising creative online media campaigns to digital design and much more your relationship team will take away the headache of delivering online recruitment projects.

It’s the relationship team that will manage the Drum response to your business requirements giving you access to the appropriate services and co–ordinating resources to ensure our methodology is appropriate, targeted, cost efficient and, critically, monitored to meet effectiveness measures.

Copywriting
From a face–to–face brief, job description or internal job advertisement — whatever the most convenient method for you — our team of writers will produce targeted online copy, written specifically to optimize the search functionality of the particular job board in question.

Creative conceptualization
Whether you need a one–off solution to a localized problem or a more campaign led approach our digital creative experts will develop a range of targeted ideas utilizing the most appropriate medium for your approval — and to a realistic budget…and you only pay for those concepts that you actually use!

Media research, planning & buying
Online media planning is very different to traditional planning because the scope for channels and eventual delivery vastly exceeds those offered by the likes of the press. It is possible to buy standard packages but the true richness of the medium is at its strongest when we work with our online media contacts to create a campaign that will best engage the audience. By keeping up to date with all the latest digital developments and continually monitoring campaign performance, we aim to deliver a measurable return on investment.

Management information
As part of our measurement of effectiveness, we’ll provide detailed cost breakdowns, activity reports and other relevant management information to ensure you know what is being spent, where and how effectively.

Online ad management 
The Drum online recruitment management service takes all the administrative hassle out of posting job ads online, generating quality response and collating comparative performance data — and we can refine and enhance your existing online activity or develop and implement a migration strategy from print — either way the service includes:
º Providing a single point of contact for all your online recruitment activity
º Media research/recommendations for generating the best results by vertical specialism
º Negotiating contracts
º Writing compelling copy from a job description
º Posting the ad singularly or to multiple sites
º Monitoring response and taking remedial action mid cycle where necessary
º Seamlessly directing response to correct destination
º Producing artwork for banners, buttons and eshots specific to sites used
º Collating site stats with client-supplied response data to produce qualitative response analysis by job.

In this way we can streamline your online advertising, improve your response rates and ROI and reduce your cost per hire!

PPC campaign management
This is one of our favourite types of advertising campaign — because it is accountable in every way! Once you’ve decided what you want to spend each month (and this can be directly related to the 'click throughs' and the job applications you need to achieve). Then we can set about building a targeted PPC campaign based on keywords and phrases that your target applicant will use to find you! Devising cost effective campaigns that deliver the requisite number of candidates is what we specialize in and continually improving results whilst reducing costs is what sets us apart!

Market intelligence
In a rapidly changing business environment knowing what’s being reported can be vital to staying ahead of the competition. It’s why we subscribe to a number of business information services on our clients’ behalf. So when you need to know what is being said about your business, your competitors or anything else you can access market intelligence through our "JungleDrum" service. Through keyword searching we’re able to deliver details of local, regional, business, national and international press reporting over a specified timeframe direct to your PC.
And in the spirit of our quest to deliver ROI — this service is completely free of charge for clients.

HR support
The world of HR is continually evolving and to give you a helping hand to keep abreast of the latest developments and thinking, we’ve developed our "HR Buddie" service — a searchable database that is continually revised and delivers information on a range of topics from policies and documents to best practice and employment law. If you’ve an HR issue, "HR Buddie" could provide the solution — direct to your PC. You can access HR Buddie by contacting your relationship team at any time and you‘ll also receive updates via email. Again it‘s a complimentary service for clients.
  
So, all in all, to achieve our goal of delivering recruitment solutions that genuinely deliver ROI, we aim to increase the quality of applications while reducing costs. We can reduce your cost per hire by developing and enhancing your existing recruitment activity through:

  • Improving the results of your existing digital activities
  • Devising and implementing a migration strategy from print to online
  • Establishing an effective online presence
  • Designing and building corporate websites
  • Developing and hosting content
  • Researching and buying online media
  • Devising social media marketing campaigns
  • Managing blogs
  • Optimising search engines
  • Tracking applicants
  • Creating candidate pools

Get in touch and we'll prove that we can reduce your cost per hire or we'll use our own resources to do so!

tagss: recruitment advertising, online ad management, PPC campaign management, copywriting