With over 90% of internet users sourcing pages via search engines such as Google™ or Yahoo™ we’ve seen incredible growth in Pay Per Click advertising – we love the idea of our clients only having to pay when a user actually clicks on an ad. We can help you identify and bid on appropriate keywords to hit your target market and in managing your Pay Per Click campaign we look to guarantee a reduced cost per click, increased click through rates and reduced acquisition costs.

Imagine being top of search engines for your keywords. How would this impact on your recruitment or sales? You’d receive more visits, more enquiries or applications and more sales too. This is what search engine optimisation and working with us will achieve. This is what we excel at.

SEO is crucial for your search rankings
When you type a search term into Google™ or Yahoo™ you’ll find search engine optimised sites first in the ‘natural’ or ‘organic’ results on the left of the page. These sites are displayed directly beneath your search term and the pay per click adverts in the sponsored area. Type in the generic phrase ‘resourcing communications’ and you’ll find our sister site Drum Resourcing Communications. Although there is fierce competition amongst some of the largest recruitment ad agencies in the world - we remain at the top for that search term and we can make improvements to your online visibility as well!

The same goes for job boards.
If you are using job boards for your job ads but not having those ads optimized for each job board that you are using then it is likely that you are nowhere near the top of the search results beyond day one.  Each job board works differently and uses different combinations of keywords/negative keywords/job titles and ad "refresh" methods and it’s likely that you have better things to do with your time than to learn them all! That’s been our job for several years now and it’s constantly changing. We know how to get the very best results for recruitment ads online and we specialize in maximizing clients’ ROI in job boards.
Order your free job board optimization report today and we’ll show you how we can improve your ads

With more years than we care to remember in the recruitment industry, we’ve the knowledge to help you get your recruitment message to the right audience, and that can often mean using the most appropriate job board. Whether the solution is a simple text entry or a complex traffic driving campaign we are here to deliver the most appropriate job board at the most cost effective price.
Once the best job board has been selected from the many available in any given sector - we then need to make sure that we are generating the best possible response and that means understanding how to optimise an ad specifically for each job board - one size does not fit all!

Monster works differently to Fish4Jobs, Totaljobs is different again - and once you start using the industry-vertical sites then it’s a whole new world! in fact only by studying the search criteria for each job board individually can we painstakingly optimize a job for each board used - yes it is long-winded but at least we know we are then getting the best possible response - and far too often we see online ads that will frankly never see their optimum response level because this optimization has never happened....
Contact us to start delivering cost effective online recruitment solutions today.

tags: SEM, job boards, recruitment, job board optimisation, pay per click advertising campaigns